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WHERE SPEECH MAKING IS ART
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Give me two minutes of your time, and I’ll share a simple formula to turn an ordinary speech into a lasting work of art—and by extension into a full-time business.

You heard me right.

I’ll show you how to leverage a single masterful speech into an income stream capable of producing for the next dozen years or more.
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I work with CEOs, NBA All-Stars, Olympians, New York Times bestselling authors, political consultants, Speaker Hall of Fame inductees, leading edge scientists, designers, and others who want to share their story and message with the world.

Here’s my first lesson.

That you founded a company, starred in the NBA, won a gold medal, or published a best seller is not enough to keep people in their seats.

An engaging life does NOT make an engaging speech.

A retelling of your accomplishments, no matter how spectacular, won’t by itself make a great or even a good speech.

Why? Because most speeches are boring. Most contain a series of linked facts. Some include lessons. A paltry few convey wisdom.

One in a thousand rise to the level of art.

I believe you can do better.

With my help, we will create a speech that is itself art, and by doing so you have immediately positioned yourself far above your competition.
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[av_testimonial_single src=” name=’Jason Hewlett’ subtitle=’President, Jason Hewlett Entertainment’ link=” linktext=”]

“Lisa had never seen me perform. She had never heard me speak. We never met in person, just over the phone. We began by chopping away at the stone that would become a polished piece of art. My speech!”

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[av_testimonial_single src=” name=’Mark Eaton’ subtitle=’NBA All-Star, National Speaker’ link=” linktext=”]

“I met Lisa at a speakers’ conference when she stood on a chair to get eye to eye. It was clear Lisa’s knowledge of the speaking business far exceeded anyone I had met. Using precise language, she explained the fundamentals for a successful speaking career. Most of us can count on one hand the people we encounter committed to our success. Lisa is one of those people.”

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[av_testimonial_single src=” name=’Scott Middleton’ subtitle=’CEO, Agape Senior’ link=’http://’ linktext=”]

“Without Lisa Yakobi, my coach of the last 8 years, my company would be only a quarter the size it is today.”

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[av_testimonial_single src=” name=’Joe Calloway’ subtitle=’International Speaker’ link=” linktext=”]

“One of the most powerful things I accomplished with Lisa was to identify specifically what I wanted my career and work to look like. She helped me go from vague ideas to actionable strategies and plans.”

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Over the last fifteen years, I’ve studied hundreds of the greatest speeches in history—Martin Luther King’s I Have a Dream, John Fitzgerald Kennedy’s Inaugural Address, William Faulkner’s Nobel Peace Prize Acceptance, Mahatma Gandhi’s Quit India, Elie Wiesel’s The Perils of Indifference, Ronald Reagan’s A Time for Choosing and I’ve discovered a consistent thread.

What these speeches have in common is this:

These people turned several thousand words into a lasting work of art.

By art, I’m referring to more than a ceramic vase or paint on canvas or a chunk of marble chiseled into the body of Jesus on the lap of his mother Mary.

I’m referring to an expression of creative skill and imagination.

A speech with such force and influence, it changes the way people view themselves and the world.

These hand-crafted narratives arranged in just the right order, using just the right language, truths, insight, and the right delivery becomes in the audience something far more than spoken words.

The experience itself—the message, insight, and delivery—becomes a work of art.
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Lisa Yakobi

I’m Lisa Yakobi, a full-time speechwriter and executive coach.

I founded Explorer Coaches in 2001 to help entrepreneurs, executives, and speakers spread their message. I joined Agape Senior in 2008 as Executive Leadership Coach to help senior management better communicate and publicize the organization’s ethics and values.

I am a leading expert at DISC, the personality assessment tool which centers on four different behavioral traits and how awareness of these traits can improve communications, sales, and employee relations. I’ve trained hundreds of executives and managers to apply the tool in leadership, team building, and conflict management. I have also created innovative DISC training materials used by some of the country’s top speakers and trainers.

I am a graduate of the Coach U, a leading global provider of coach training programs, and am certified to deliver the Coaching Clinic® and Personal Coaching Styles Inventory® training programs.

I hold a Bachelor of Fine Arts from the School of Visual Arts, New York City, and performed post-graduate work at Rosary College Graduate School of Art in Fiesole, Italy.

Last year, I acted on a long-standing dream to spend several years traveling aboard. Today, I divide my time between Florence, Italy and New York City.

 

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As a speechwriter and coach, my goal is simple:

To help successful people like you create and deliver a speech, keynote, or even a casual talk that is a work of art.

Do it right and this one speech can become a full-time business. A speech so persuasive you are invited to deliver it week after week to audiences across the country.
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Sound farfetched?

It’s not.

I’ve experienced it with my own eyes.

A handful of my current and former clients are delivering speeches—right now as you read this page—that we created together, some earning $10,000 and $20,000 and even $30,000 per event.
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Over the last decade of speechwriting, I’ve created a formula, if you could call it that. It’s not a secret, so I’ll share it with you now.

My formula consists of six parts.

  1. Stories,
  2. Structure
  3. Persuasive language
  4. Universal truths
  5. Counterintuitive insights
  6. Delivery

There’s a little more to it, but the basic elements are simple enough.

Put these six elements together—the right stories, the right structure, the right language, well, you get the idea, and you’ve got a shot at creating art.
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Let me talk about one of the six elements—stories.

An effective forty-five-minute keynote, for example, will consist of five stories.

You start with your best story. This opening vignette must include four components—1) a person with a plan—you, 2) who faces a challenge, 3) which you overcome (or don’t), and 4) the truth you learned in the process.

Telling a great story sounds simple because it is.

Throw in a healthy dose of unresolved conflict, a smidgen of surprise, a pinch of drama, suddenly, you’ve evoked deep emotion in your audience.

The next three stories are the heart of your speech, tales that in uncommon ways illustrate your core message.
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And finally, your last story must be a tear-jerker.

Don’t hold back, recount the most emotional, possibly humiliating or humbling or haunting story you can conjure up . . .

. . . a tale that embodies a heroic ending and at the same time pulls on your listener’s heart strings.

I could talk about all six elements of my formula in detail. But honestly, you’d stop reading.

Instead, why not pick up the phone, give me a shout and let’s get started today.

(516) 962-1492

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I am one of the most in-demand speechwriters and executive coaches in the country. I am perhaps, the only speechwriter with a passion for turning speeches into art. I take on a limited number of clients each year, which gives me more time to spend with you. More time on the phone, more time honing your speech, more time to get it right.

I like to keep things simple, and I do the same with my pricing.

I charge $350 per hour.
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You’ll be surprised just how much we can get accomplished on each call.

Whether we’re unraveling your stories, playing with structure, polishing the languague, identifying universal truths, or any of the six elements necessary to turn a mandane speech into a work of art, each phone call will be jammed packed with significance and import.

I can promise you this: At the end of each call, you will be energized, motivated, and inspired.

 

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Work with me, and I promise to deliver more than just a speech.

Here’s what else you get:
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A typical keynote address will consist of around 9,000 words.
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Outline of your speech to take to the podium.
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PowerPoint to highlight the key points of your speech and the critical takeaways.
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Introduction to get your audience revved-up before you step on the platform.
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Music to ramp up your presentation and get your audience energized.
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Handouts with your contact and booking information.
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Evaluation forms that give you leads, feedback, and prospect contact information.
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Wait. That’s not all.

I’ll also include materials critical to growing your speaking business.

  • Marketing plan to target and attract paying clients
  • Revenue projections—milestones, timelines, and deliverables
  • Advertising strategies aimed at high-dollar niche clients
  • Website evaluation and suggestions to merge existing content with your speech
  • Bio to let the world know who you are and why they need you
  • Short introduction to your speech to use on your website and advertising
  • Demo DVD for use on your website
  • Sales script for you and others to get your message out to the world
  • Elevator pitch of your speech that sets you apart and has folks saying, “Wow!”

And I’ll include information to help you generate income today.

  • DVD of your speech to sell your customers
  • Outline of on-site half-day and full-day training programs
  • Design of tele-seminar and webinar training programs
  • Suggestions for video products to generate passive income

It’s a lot. I know it is.

At the same time, this is exactly what you need to create and deliver a speech that changes people’s lives.

If you plan to earn significant income from your speaking career, you’ll need everything I mentioned above and something more: a coach you talk with on a regular basis, a coach who encourages you to leverage the best part of yourself to grow your life and your business.
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[av_testimonial_single src=” name=’Jim Cathcart’ subtitle=’Author of Relationship Selling and The Acorn Principle’ link=” linktext=”]

“Lisa Yakobi is a true professional coach. She immerses herself in your information and takes an intense interest in you. Then, like any great coach, she holds your feet to the fire till you do what you said you wanted to do. Her objective view is refreshing and important. She sees you as others do, not as you tell her to. Give her a call. You’ll be impressed as I am.”

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[av_testimonial_single src=” name=’Reading Specialist’ subtitle=’Huntington, NY’ link=” linktext=”]

“Lisa Yakobi shows you how easy it is to attain happiness and fulfillment in every day living. She is a master at helping individuals make necessary changes and will assist in conquering your fears. She will show you how to DREAM and CREATE POSSIBILITIES that you thought were beyond your reach! Lisa is inspiring and invaluable!”

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[av_testimonial_single src=” name=’Board Coordinator’ subtitle=’Huntington Women’s Center’ link=’http://’ linktext=”]

“You draw from a wealth of information and have a genuine excitement and joy in presenting your material.  The exercises you guided us through were thought-provoking as to where my focus has been in relation to what I want and inspirational as to what direction is possible for my life. I would certainly attend other workshops. Lisa’s advice is relevant, succinct, and purposeful.”

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I’ve given you a lot to think about.

If you are serious about your next keynote or presentation, if you want to deliver something out of the ordinary, something genuine, rare, a one of a kind, then pick up the phone and give me a call.

Or, if you like, fill out the contact form below and I’ll get back with you shortly. Either way, don’t overthink it. You found me for a reason. Go on, give me a shout.
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No one ever accused me of under delivering. This page is a good example. I’ve given you everything I think you need to choose a speechwriter or executive coach. Go on, make the call. I dare you.

I’m waiting,

Lisa Yakobi
Speechwriter and Executive Coach
New York, New York
Florence, Italy
www.lisayakobi.com
lisa@lisayakobi.com
(516) 962-1492
(516) 857-1321
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